Telecommunications leader Airtel Nigeria has introduced the Airtel Spam Alert Service, a new feature aimed at protecting subscribers from spam and fraudulent SMS messages. According to the company, this initiative is part of its broader mission to enhance user safety and strengthen digital security.
In a statement released on Thursday, Airtel highlighted the rising threat of telecom scams and explained how the new service directly tackles these risks.
“The Spam Alert Service is a forward-thinking solution designed to safeguard our customers,” the company stated. “It uses intelligent filters to detect and block suspicious SMS before they reach the recipient.”
Airtel explained that the service provides real-time alerts when potential spam or phishing attempts are detected. It also flags known scam numbers, enabling users to make safer choices when responding to messages. Powered by a sophisticated AI algorithm, the system analyzes over 250 factors, such as sender behavior, message frequency, geographic patterns, and abnormal activity.
Notably, the entire detection process occurs in less than two milliseconds, offering near-instant protection while preserving user privacy—the system does not access message content.
Recognizing the evolving tactics of cybercriminals, Airtel emphasized the importance of investing in AI-driven defenses capable of identifying suspicious communication patterns.
Airtel Nigeria CEO Dinesh Balsingh said:
“Nigeria is a crucial market for us and a leader in digital adoption across Africa. Our AI Spam Alert Service is a testament to our commitment to protecting users from SMS fraud. As the first solution of its kind on the continent, it addresses the critical need for trust and security in our digital space.”
He added that the service sets a new standard for mobile security in Africa and aligns with Airtel’s broader strategy to implement advanced technologies that solve real-world challenges while improving the customer experience.
After its successful launch in Nigeria, the Spam Alert Service has also been rolled out in Tanzania and Kenya, with plans to extend it across all Airtel markets in Africa. The service is automatically activated for all users, both on smartphones and basic feature phones, ensuring broad accessibility.
Initial user feedback has been highly favorable, with many subscribers praising the AI’s accuracy in identifying harmful messages without disrupting normal communication.
By launching this AI-powered spam detection system, Airtel Africa reinforces its dedication to using cutting-edge technology to tackle pressing issues and protect its customer base.
CREDIT: DAILY POST